FKA twigs has shared the video for “Pendulum”, a standout from last year’s LP1. It’s directed by twigs herself and sees the singer tied up with her own hair suspended from an invisible ceiling until she’s free and performs a ballerina stance in a pool of black liquid. Towards the end of the video, we see twigs fully emerged in the liquid. The boundary-pushing artist has made some of the most avant-garde productions in the past few years and her striking original visuals are the perfect accompaniment. FKA twigs recently spoke to Creative Review about her work as a director:
“It’s the biggest creative thing that I’ve ever done,” she says. “I wrote the song, I co-produced the song and then I directed [the video] myself. I came up with the concept myself, it’s a complete 360 involvement in terms of creativity and leadership.” To me it’s a dream come true because I’ve never wanted as an artist to have everything as a beauty parade,” she continues. “It makes me feel sick if I’m in a video trying to look as hot as I can look…. Although in my music there is an element of sensuality, it’s not really about sex, it’s not really about being sexy, it’s actually so much deeper than that. I think that’s why it’s really important that I have been directing my own videos because maybe other people wouldn’t understand that.”
It’s weird and wonderful. Watch below.