Let us introduce you to Swedish hip hop trio HEL who have just dropped their slick debut track ‘BODDLE’. The video features bodybuilder flexing, underpants dancing and straight up swaggering fun that has the vibe and the off-colour humour of an Odd Future, yet musically their sound is more reminiscent of the chilled vibes of the Neptunes. Watch above and get to know HEL just a little bit more. Play loud and have fun!

Directed by Youness Benali