Watch Kindness’ Cool Dance Video For “This Is Not About Us”


Kindness, aka Adam Bainbridge, has shared the video for “This is Not About Us.” The video was directed by Bainbridge and Daniel Brereton, it features him busting some 90’s moves along with choreographer Karla Garcia.

“Some of my favorite videos are simple choreographies,” writes Bainbridge. “I wanted to try working with a choreographer and push myself to work on dance in a way that was less free-form and messy. I’m glad to have had the chance to work with Karla [Garcia] and to appreciate even more the role of the choreographer. It’s an ego-less thing to give yourself over to making someone else dance as well as possible, especially when they’re not nearly on your level. Thank you to the crew and Dan for capturing our day together.”

“This Is Not About Us” features on the upcoming Kindness album Otherness, which is due out on October 14th via Female Energy/Mom + Pop and can be streamed here.

CF Smith

Permeating your ears with good music.

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