Experimental performance rapper-singer Tunde Olaniran has unveiled the eye-catching visuals for “Critical,” the closing track off his recent Yung Archetype EP. The track which the Michigan-based artist wrote for a family member who was diagnosed with cancer. It’s an emotionally charged electro-pop gem with a thumping production that wouldn’t sound out of place on Yeezus. Director Kevin Eckert’s video finds Olaniran looking downright cool and carrying himself with a sartorial elegance. Watch the self-styled fictional lovechild of Prince, Kanye, and Robyn below and head to bandcamp to purchase Yung Archetype.
Directed by Kevin Eckert